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Business Marketing Strategy

Brand-Development

Our business marketing services are about selling your ideas, trust, confidence and reputation. Essentially, your brand.

A full service marketing agency doesn’t just handle all aspects of advertising –that’s a full service advertising agency. No. A full service marketing agency devises strategic programs that use a range of activities to effectively market to your customers.

As a full service marketing agency, Icon spends a lot of time upfront in the strategic planning phase to gain a complete understanding of your target market, your unique selling proposition and in developing the key communication messages for your brand. We know that by spending time upfront in the strategic phase ensures that the full service marketing plan we implement is most effective at targeting your next customers.

As a full service marketing agency, Icon doesn’t outsource anything. In house, Icon has capabilities for creative concept design, television commercial and video production, digital marketing and online advertising, advertising planning and booking, graphic design, copywriting and a range of other activities all designed to meet your sales and marketing objectives.

As a full service advertising agency and marketing agency, we offer the full range the business marketing services including:

 

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
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