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Online Content Marketing


“The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

It can be daunting to have to create and share content for every social media outlet. Icon recommends starting with your own company blog and expanding your other social from there.

Some facts about blogging

  • Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.
  • 65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it.
  • Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

You won’t get instant gratification from a newly implemented digital marketing plan. It doesn’t matter how much money you throw at it, the fact remains, a good digital marketing plan needs to be up and running at least six months before you’ll see any benefits.  At least.  A year is a much more realistic time frame.

Icon can help your build your online content calendar so you always have something relevant to say to the right audience.

Icon Visual Marketing is not an SEO or Digital Marketing Company. It is a marketing company who understands that online and digital are part of your overall marketing strategy. Contact us to talk about your digital strategy and how it can fit in with your marketing goals.


The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...