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In industrial centred businesses, an integrated marketing strategy can provide points of differentiation to ensure potential customers value the benefits of your offering over those of your competitors without price being the only factor to compete.
In today’s commoditised world, it can be hard to differentiate your product or service from the competition without freefalling into an all-out price war
Understanding your product or service from a holistic position will give your business the distinct advantage you have been looking for and a platform for significant growth. The understanding of your value platform in conjunction with a strong Sales / Account Management plan will lay the foundation for sustainable growth.
Icon Visual Marketing has a team of specialist Industrial Marketing Consultants who can assist in helping you to establish your key value proposition for your markets or major customer. The determination of the value platform and the development of a strong brand is critical to successful Industrial Marketing.
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