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Creative Design and Art Direction

Cretaive-Direction

Sure, the design's composition is perfectly balanced, the typographical hierarchy works, and the contrast is bang on. But, when you step back, its just not there.

Creative design and art direction are more than graphic design. Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction.

Our creative designer and art directors are highly conceptual thinkers, taking the highly complex and complicated and turning it into images and graphics that clearly communicate to your customers. The core strength of our creative is their commercial savvy, being able to understand your business goals and objectives and use these to drive their creative output.

“Design trends in commercial applications tend to be a result of function rather than pure aesthetics or artistry. Weighty, rich design has now given way to functional, back-end driven design in a way that hasn’t been seen in some time - if ever.  Designers are no longer limited by the technology of their tools. This has led to a time of reflection, cleansing and an attitude of “just because we can do this, doesn’t mean we should.” Stephen Burge, Creative Director.

 

The Blog

17 August 2017
With giant changes in the land of advertising, mainly towards digital and social, the use of video to promote your business has become far more viable as an advertising medium than ever before. The landscape of advertising has changed drama...
25 July 2017
Since Icon’s inception some 14 years ago, we have worked with clients in the Direct Selling industry, offering a range of services and products to help grow their businesses. In fact, one of Icon’s first clients, who is still with us today,...
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