client-upload
call
social
menu

Icon on LinkedInIcon on FacebookIcon on Google+Icon on YouTubeIcon on Twitter

Creative Design and Art Direction

Cretaive-Direction

Sure, the design's composition is perfectly balanced, the typographical hierarchy works, and the contrast is bang on. But, when you step back, its just not there.

Creative design and art direction are more than graphic design. Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction.

Our creative designer and art directors are highly conceptual thinkers, taking the highly complex and complicated and turning it into images and graphics that clearly communicate to your customers. The core strength of our creative is their commercial savvy, being able to understand your business goals and objectives and use these to drive their creative output.

“Design trends in commercial applications tend to be a result of function rather than pure aesthetics or artistry. Weighty, rich design has now given way to functional, back-end driven design in a way that hasn’t been seen in some time - if ever.  Designers are no longer limited by the technology of their tools. This has led to a time of reflection, cleansing and an attitude of “just because we can do this, doesn’t mean we should.” Stephen Burge, Creative Director.

 

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
ENEWSLETTER SIGNUP