Case Study - Kumho Tyre

Case Study: Kumho Tyre

Kumho Tyre Australia is one of several tyre manufactures operating in Australia, competing for the consumer tyre market. Icon Visual Marketing helped Kumho Tyre Australia improve their SEO with a strategic blog. Read how we helped Kumho engage customers by improving their Google ranking.

Services

SEO
Content marketing

Identifying a problem

The vehicle tyre market in Australia is highly competitive with several strong and well-established brands. It’s an ongoing challenge among tyre brands to rank highly in Google searches.

Icon Visual Marketing proactively identified an opportunity for our client, Kumho Tyre Australia, to improve their Google ranking by developing a blog with strong SEO performance.

The solution

Icon Visual Marketing developed an idea for a blog on a key topic for consumers in the tyre world.

Before writing the blog, we followed the Icon SEO roadmap to success to ensure its Google ranking would be successful. This included:

Conducting an audit of the client’s Search Engine Page Results (SERPs),
Developing a strategy based on the audit analysis, and
Using keyword research to identify effective words to include in the blog.

Our content team curated a blog How to read tyre size using original content with language that is easy to follow, breaking down what can be an otherwise confusing topic.

The SEO team then worked on the blog to make certain it was optimised for search engines, including:

Ensuring design elements of the page optimise its Google ranking, including the judicious use of headline sizing, use of bullet points and length of paragraphs,
Checking links are used to direct the reader to further relevant information, and
Ensuring a unique image was used.

Unique image created by Icon's creative team to support blog content.

The results

The blog quickly went to number one in the Google rankings on the topic of tyre size, using organic (unpaid) searches.

The image used in the blog appears in Google’s Featured Snippets – a highly prized achievement for any web page.

The blog brings in more users to the website and adds traction to the brand.

In a competitive marketplace, the sheer success of the blog helped establish Kumho Tyre as an authority on the topic.

Using SERPs, the end result is that the blog has attracted a substantially increased number of clicks through to the Kumho Tyre website and helped to establish Kumho as an authority on tyre size.

Improve your SEO results

Icon Visual Marketing can help you improve your SEO and digital marketing results. Book your free digital audit today or call us on 1300 138 984 for a chat.