We are a full-service marketing agency with a real strength in focusing on the results of good marketing. We develop the right tools to sell and add value to your business.
Digital marketing is no longer a new buzz. It’s a tried and tested marketing tool that businesses large and small can use to reach new audiences and grow their customer base. However, not all businesses are taking advantage of what an integrated digital marketing strategy can deliver....
Last month, Icon celebrated turning 14, a great milestone for what started out as a small marketing business and now growing to over 40 great staff working with fantastic clients.
But it also let us to take a look – what have others achieved by age of 14?
Are you looking to join a growing and innovative company? If you have a keen eye for detail and enjoy being hands on implementing digital strategies, whilst collaborating with a great team and clients, you will produce digital marketing that delivers results....
Choosing the right colour scheme for your corporate branding is extremely important. The right colour and combination of colours can deliver on something so much more powerful than words - emotions. And getting it just right delivers an emotional connection from consumers to your brand - something we are all aiming for....
For those who weren’t around for the great Cabbage Patch Kids craze of the 1980s, it’s hard to convey the intensity of it. There were fistfights between parents, near riots outside stores and endless shrieks of hysterical children desperate to get their hands on the dolls....
As brands look forward to 2017, commentators chime in with pitches for what they believe will be at the forefront of the marketer’s mind in the year to come. Millennials, of course, feature high on this list.
Millienials; the illusive demographic whose life and work behaviours have marketers scrambling to find new and exciting ways to grab their ever-shrinking attention spans. They are the young kids you hear about in a boardroom discussion; those notoriously unreliable, unpredictable and dangerously empowered consumers that threaten all you know. The Millennial generation have been puzzling the minds of CMOs since the term was first coined by William Strauss and Neil Howe in 1987 to describe the future graduating class of 2000.
Since then, a grossly undefined generation of people have been cloaked with the blanket term ‘Millennial’ to explain a demographic that brands can’t seem to catch up to. Whilst there most certainly is a generation of younger people that have come to adulthood in tandem with new technologies and unfettered access to communicational tools, they aren’t that different to the generations before them.
Looking at Millennials as a new and undeciphered demographic doesn’t serve a marketer any more than saying baby boomers like houses and worked hard. Understanding macroscale demographic trends will rarely help you to influence a person’s purchasing decisions. Unfortunately, it is imperative to understand more about your customer than just the year of their birth and that they are on Instagram.
Whilst identifying your target market and customer is an essential piece of the puzzle, puzzling your marketing staff with the pursuit of a generalized stereotype is only going to make for a disappointing year of communications cut-through.
The under-defined group that have been labelled Millennials aren’t that different from the generations before them (apart from the obvious chronological definer). In most cases, they have the same fundamental wants, needs and desires as everyone does as they move into and through adulthood. The major differentiation point for this new generation is their use of new technologies to communicate, but that’s not news to anyone.
What may be news, however, is that they are quickly becoming one of the most stereotyped and misunderstood generational groups. A Google search on the subject matter will find blogs, speeches and gurus all conveying images of an entitled generation that are unreliable, impatient, self-absorbed and lazy. On the more positive side, these same people are looking for purpose, feedback and personal life balance in their work. You might be reading some of this and nodding your head frantically, and while there is a degree of truth to those adjectives, there isn’t much in the way of empirical research to support it.
In fact, there is more research suggesting that all age groups are seeking out such things, equally. For example, a multigenerational study conducted by IBM of 1,784 employees from companies across 12 countries and six industries, uncovered that a strikingly similar percentage of Millennials (25%) want to make a positive impact on their organisation as Gen Xers (21%) and Baby Boomers (23%).
Icon Visual Marketing is a full-service marketing agency based in the South West of Sydney. We pride ourselves on offering employment for people to live and work in the local community, a rare opportunity for staff to not have to commute out of the region to maintain a high-level career with opportunity and prospect.
From a small sole business in 2003, Icon Visual Marketing has grown to become a large employer of over 40 highly educated experts in business and marketing professionals in the South West region of Sydney.
The premise and basis for growth is simple, Icon deliver honest and realistic business and marketing programs that help clients to reach their next customer. This authenticity and transparency has seen the agency weather gloomy economic conditions to continue to grow and flourish. Of the 40 staff currently employed by Icon, their skill sets range from business and marketing experts, web developers, graphic designers, print and production managers, Google accredited digital marketers as well as operations and administration support staff to keep the agency on track.
The South West region of Sydney is where we choose to live and work. For previous generations, growing up in the Western suburbs of Sydney meant commuting to larger regional centres or leaving the area all together to build a successful career. This is no longer the case. The growth of the entire South West Sydney region is offering opportunities for career advancements like never before and Icon takes our commitment to the economic development of the area very seriously. Core to the heart of Icon is to provide opportunities for highly skilled and talent staff to stay within the region to work.
As such, over three quarters of Icon Visual Marketing staff live locally or have ties to the local Sydney South West area and have commutes less than 45 minutes for their work.
Icon Visual Marketing recently took part in the Direct Selling Association of Australia competition to come up with a logo that helps them celebrate 50 years in existence while also looking forward to the next 50 years....
In an increasingly digital world, it’s easy to forget about real life and the day to day interactions and transactions that people make. The rise of social media and new technology has led many companies to increasingly rely on digital marketing campaigns, however in many industries, especially in the hotly contended Australian property development market, traditional strategies like outdoor media shouldn’t be discounted.
In an article focusing on property development marketing, Marketing Magazine, highlighted the way property marketing has adapted to new digital channels while still maintaining that traditional media still has a role.
There wouldn’t be a property in Sydney that wouldn’t be online, the channels we’re using to reach people are changing. Traditional media still has a role – a lot of property is bought by people in the local market, so direct mail flyers, billboards and print advertising in relevant media are still effective – but are increasingly viewed as supplementary to digital marketing.
Billboard marketing is a highly effective form of marketing for property developments, where it is often the challenge of the marketing team to sell a vision and a lifestyle that are little more than a promise that this is what will be delivered.
On average, passers-by have just six seconds to read a billboard, so the creative execution, along with placement, are a major factor in their effectiveness. The 6 Basic Rules of Effective Billboard Advertising recommends that billboards use six words or less to convey their message and that the message be presented in a concise and simple manner and supported with strong and powerful visuals.
Billboards are not a call to action medium, they are there as a supporting medium to build brand awareness and increase brand recognition. A billboard strategy should support your other marketing campaigns, of which digital can be a major factor.
The massive shift toward online and social media marketing does not mean more traditional forms of advertising, such as billboards, are dead. Rather it gives property developers more opportunity to build their brand story, and tell it across a range of marketing platforms.
5 ingredients don’t seem like alot to underpin a whole corporate marketing strategy, but some of the best recipes can be made just by combining the right five ingredients. The key here is combining the right ingredients in the right order. And that’s where we come to the right five ingredients for successful marketing.
In a recent report, High Performance B2B Marketing 2016 – 17, when B2B marketers were asked to define the key elements to successful B2B marketing, these answers fitted into five key areas. Andrew Dalglish, Director of Circle Research, were commissioned to produce the report by B2B Marketing. In in his introduction, he clearly defined these key areas.
Icon has recently qualified for an upgraded Google Partner badge, recognising our performance for excellence in Search online advertising and now Display advertising as well.
Icon has been a trusted Google Partner since 2013 and has been part of the Google accreditation program since 2010. Icon’s team of experienced and knowledgeable digital marketers continues to grow to meet the expansion of the Google advertising network as well as social media advertising platforms. All Digital Marketers at Icon Visual Marketing are Google certified, and spend each day focusing on delivering the best online advertising results for a wide range of clients.
Google look for several criteria to determine the level of product expertise across the different areas of AdWords. This includes how you're implementing the AdWords product for clients, if you're growing your usage in the product area, if you're retaining your clients in that product area, and other related factors. This also includes demonstrating superior product expertise in the specialisation area.
As a Google Partner, Icon Visual Marketing has earned Google’s marker of trust and quality, ensuring that your campaigns are managed by certified individuals that have displayed high proficiency with the Google AdWords and Analytics platforms. Icon Visual Marketing can help you make paid search work for your business with digital marketing services that will grow your brand awareness and increase converting traffic to your website.
This is an awesome job opportunity for only the most powerful salesman in the world. You get to take advantage of the 2,161,530,000,000 people already using you to search for something, everything, your products, your services and your competitor’s products and services each year....
For the last few months, Icon was grateful to have Laura work with us as an Intern as part of her Uni course. In her last week, we asked Laura to let us know what she learnt at Icon and to share some insights of what it is like to be an intern at Icon....
Yesterday, some of the Icon Visual Marketing Digital Team were lucky enough to attend the Google Partners Masterclass in Sydney. Masterclass is traditionally held annually and gives the team an opportunity to hear the latest updates, features, and research directly from Google. Icon Visual Marketing have been attending Google Masterclass for over five years and each time we find it rewarding and come away with our heads buzzing....
The 2016 Social Media Marketing Industry Report published in May 2016 examined the industry trends into how marketers are using social media to grow their business. However the report also had some interesting figures around the growth of blogging for B2B marketing and its importance to overall B2B business.
Specifically, the report found that blogging is more important for B2B marketers than B2C marketers. However while B2C marketers place more importance on visual content, B2B marketers have realised the increasing importance on visuals and plan on increasing their use of video and visuals for online marketing.
In the B2B sector, a minimum 57% of a typical purchase decision is made before a customer even talks to a supplier which doesn’t leave much time for changing customers’ opinions. And with the internet being the number one source of information, content marketing is more important than ever for B2B businesses hoping to differentiate themselves from the competition and give potential clients an answer to the question, “Why should I buy from you?.”
If you haven’t started content marketing or haven’t updated your website news section for some time, it’s not too late to start.
A content marketing plan will ensure your content will tie in to your overall marketing strategy goals and ensure your time spent creating content isn’t wasted.
It’s not too late to embrace content marketing, or work with an outsourced team who can help create a strategy that is manageable for your business or take on your entire content marketing. Icon Visual Marketing have a range of experience content developers across a wide range of specialities and industries ready to get your content marketing strategy started today.
In the past, if you wanted to improve the overall ranking of your website, you would have to learn metadata, title tags, headers, H1-H3, etc. and details that programmers speak of in code and jargon. While these aspects are relevant, there is lots you can do yourself to improve the ranking of your site. It’s called content marketing, and aside from your time spent creating and sharing content, it’s all free....