Traditionally, branding has been somewhat limited in the B2B market. Business marketers believed that the key to their differentiation in the market was service, availability, pricing and quality. Products were sold on features not benefits.
Increasingly the question of branding, the value of the brand, the experience that your brand delivers will be key to your success in a B2B market place.
The role of marketing in B2B should be focused on two core goals:
- Feeding the Sales Funnel
- Establishing and maintaining personal relationships
B2B Marketing and Sales together = Business Success
Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today and driving sustainable growth for their businesses.
Learn how online marketing and social media can drive you B2B marketing and sales